Cancer Support New Zealand | Still Me
National Campaign Photography + Video
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What they needed
Cancer Support New Zealand was preparing Still Me, a nationwide September fundraising campaign supporting the practical help they provide to people facing cancer.
They needed photography and video centred around Grace, one of the campaign's hero participants, with the creative direction feeling raw, honest and deeply human.
The content also needed to work far beyond a single campaign placement, across television, YouTube, Meta, web, donor communications and future campaign use.
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What we created
We created a coordinated photography and video campaign built around Grace and her experience.
The project included campaign portraits, a longer hero film, shorter advertising edits for television and digital platforms, and multiple formats designed for different placements across the campaign.
From one carefully planned session, Cancer Support received a flexible collection of assets that could work together across a nationwide campaign.
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Why we created it this way
The strength of Still Me was never going to come from making the production feel bigger. It came from keeping the attention on Grace.
We used a quiet grey setting, restrained lighting and a direct approach to camera so her expressions and story could carry the work.
The photography and video were also planned together from the beginning, allowing the same visual language to remain consistent whether someone encountered the campaign on television, social media, YouTube or the Cancer Support website.
Kind Words
“Working with Storybridge was a fantastic experience. Even though we were communicating from different ends of the country, Mikayla really understood our vision, nailed the brief, and delivered everything we had hoped for. Her professionalism, creativity, and ability to work to tight deadlines made the whole process seamless. We couldn't be happier with the outcome.”
Shelley Piper | Fundraising Manager | Cancer Support New Zealand
Meet Grace.
Grace became the heart of this part of the Still Me campaign.
Rather than asking her to perform a polished version of her experience, the video was built around something much simpler: giving her the space to be seen, to listen, to remember and to respond.
The result is deliberately intimate. Grace looks directly into the camera while her story unfolds around her, bringing the person behind the campaign message to the foreground.
One Story, Many Formats
The Still Me content needed to work across very different platforms, each with its own audience, format and time constraints.
Alongside the master film, the campaign required shorter edits for television, YouTube and Meta, including 30 second, 15 second and 6 second versions. Content was prepared across landscape, square, portrait and vertical formats so the same campaign could remain visually consistent wherever it appeared.
The television versions also needed to meet broadcast delivery requirements, while digital versions incorporated campaign messaging and donation calls to action.
Campaign Portraits
The still portraits followed the same restrained visual direction as the video.
A quiet grey background connected the images to Cancer Support's visual identity while keeping Grace herself as the clear focus. We created a small range of expressions and compositions so the photographs could adapt across campaign artwork, digital content and future use without losing the simplicity of the original concept.
The Message Behind The Campaign
Cancer changes lives in ways that reach far beyond treatment.
Still Me was created to connect those experiences with the practical support Cancer Support New Zealand provides, while keeping the individual at the centre of the story.
Grace's campaign ultimately returns to something simple and deeply personal: cancer had taken a great deal from her, but it had not taken who she was.
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